RAC WA launches Roadside Assistance ‘Bad, Worse, Better’ campaign via JWT Perth

Jack Fisher

May 6, 2015 12:48

RAC WA has launched a new campaign for its Roadside Assistance service aimed at drivers who don’t believe they will break down and reminding them they make a bad situation better for more than 8,000 drivers a week.

Created by JWT Perth the campaign features two 30-second TVCs, one featuring a band which has broken down on their way to a gig and the other someone breaking down with a dog on a hot day.

https://www.youtube.com/watch?v=_6NLjrByrjM

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Jack Fisher

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