‘Work. Play. Sleep. Repeat.’: Quest Apartment Hotels launches new campaign for business travellers

May 21, 2019 10:14

A new campaign from Quest Apartment Hotels showcases the range of experiences a business traveller can have at the hotel chain.

The campaign was inspired by research commissioned by Quest into the impact travelling has on guests’ emotional wellbeing.

The research found that visitors of different stay lengths wanted different things from their hotel room. Short stay guests wanted to enjoy the luxuries of trip away from home such as sampling the local restaurants, whereas medium and long-term travellers valued creature comforts like being able to prepare your own meal.

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Zoe Wilkinson

Zoe Wilkinson was a reporter at Mumbrella and the producer of the Mumbrellacast from March 2019 to May 2021.

Topics

Cyclone Creative Jeff Baars Leslie Preyer Quest Apartment Hotels

2 COMMENTS

hi 21 May 19

Hi I don’t want to be rude but the best things about these ads is that they are terribly branded – I think this is great as the actual message is nihilistic and will turn people off staying there. SO the fgact that that they are hardly branded means very few people will know they are from Quest meaning that they will be less effective at driving people away from staying there.

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Wow 21 May 19

Unexpected and really well executed. Well done, a great piece of brand comms.

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