Australia’s social video use more like Russia than US says study
Australian brands are “laggards” when it comes to utilising social video apps such as Vine and Snapchat with the country’s profile more like Russia than the US according to a study by The Works and UTS University.
“It’s not a massively impressive story when you compare it to overseas markets. We are laggards, we are not embracing this opportunity,” Douglas Nicol creative partner at The Works told an audience at Mumbrella360.
He was presenting the fourh round of research in The Datafication Project which the agency undertakes in conjunction with UTS which aims to analyse “large social media data sets to get usable insights for marketers about how Australian consumers use social media”.
The ‘full research’ has lots of pretty colour and buzz words but I must have missed the link between use of social media and purchase consideration / conversion.
Most of this stuff is simply chewing gum for the eyes. My hypothesis is that its simply used to fill in time waiting for real life to occur. Waiting for a bus, sitting on the train etc etc.
The answer is social video. Now what was the question?