The Works releases phase two of Optus Australian Olympian Anna Meares

ZOE SAMIOS

June 20, 2016 5:03

Optus has launched stage two of its ‘Relentless’ campaign, this time showcasing the personal journey of Australian Olympian Anna Meares.

‘Hard Yards’, created by Emotive, focuses on the effort and dedication required to get to Olympic level, whereas The Works created the 30-second TVC below.

Meares became an Optus Ambassador in March and the campaign is the second in The Relentless series following its previous effort starring Olympic Gold Medallist Usain Bolt.

The campaign is part of a push by the telco to educate the market on sport and entertainment as an important part of the Optus network.

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