Worksafe Victoria uses sensationalised clickbait to spread safety videos

Facebook videos entitled with headlines such as ‘You won’t believe what happens when supervisor asks young worker to climb roof’ are being used by Worksafe Victoria to trick people to engage with its safety videos.

The latest campaign from Naked uses what appears to be candid camera videos of people in workplace situations in a kitchen, building site, warehouse and shop storeroom, with a manager asking a more junior staff member to do something unsafe and each time the junior says they ‘can’t do it’, and the manager agrees.

The junior then turns to the camera and explains while people “probably thought” they were going to see them hurt themselves they were within their rights to say ‘no’.