WorkSafe Victoria turns to mobile to get tradies talking about safety
A new mobile campaign by WorkSafe Victoria has launched to encourage tradies to talk about safety – it is the first time the advertiser has used the mobile medium.
Built as a digital quiz, Top Tradie, the campaign aims to see teams of tradies compete for weekly prizes by answering a mix of sport and safety questions.
Prizes for the top teams include sports packages, footy tickets and vouchers. The final winning team will win four tickets to one of Victoria’s premier motorcycle events.
Top Tradie was created with the help of cross-media PR agency Keep Left and mobile agency jTribe. The quiz is accessible by both an m-site and from computer and supported through social media.
It’s definitely a great cause as there are too many tradies out there getting hurt and injured everyday, but I don’t know how successful this will be in making a difference.
I guess if it gets a few tradies talking about safety then it can’t be a bad thing.
Judging by the size of the rankings table you would have to say this was a fizzer.