World Movies Channel appoints Mr Mumbles to create brand campaign

Tim Burrowes

February 24, 2010 8:35

The World Movies Channel has awarded Mr Mumbles its creative account with the fledgling ad agency commencing work on a new brand campaign due to launch after Easter.

The account is being led by the agency’s creative partners Laurie Ingram and Andrew Town.

The pay TV channel had previously worked with Bruce Dunlop & Associates.

Mr Mumbles, which was set up in May 2008, recently created the “Just You Watch” campaign for Foxtel and Austar’s coverage of the Vancouver Olympic Games.

The agency has also launched campaigns for Gold Coast Tourism, Cable & Wireless and Blu-Ray Disc.

Last month, the World Movies Channel launched a competition inviting budding filmmakers to submit their B-grade movie or movie idea for the chance to have it broadcast on the channel in a bid to create awareness around its B-Invasion programming season.

Laurie Ingram and Andrew Town

Tim Burrowes

I write about the world's media and marketing industry from an Australian perspective Australian lens. I've worked in the UK, Middle East, Asia & Australia. I founded Mumbrella, which we sold in 2017.