World Vision Australia launches ‘Chosen’ campaign, where children pick the sponsor
Children now have the opportunity to choose their sponsor, as World Vision launches its new program, Chosen.
Chosen starts with people signing up to sponsor a child, and uploading a photo of themselves to World Vision Australia’s website. The pictures of potential sponsors are then displayed in a community where World Vision operates for a child to pick their sponsor.
The initiative is the work of World Vision’s in-house creative team. World Vision put its creative account out to pitch earlier in the year with incumbent, The Royals, deciding not to take part and the successful agency yet to be announced to market.
The program was set to launch in April this year after a pilot in international markets, however it was delayed due to the pandemic.
