World Vision CMO Teresa Sperti steps down
The chief marketing officer of charity organisation World Vision, Teresa Sperti, is stepping down after two years.
Sperti said she is ready for a change and is considering her next move.
Sperti will do consultancy work as she works out what she wants to do next
Sperti was appointed as the not-for-profit’s first ever CMO in May 2017, coming across from Officeworks where she was the brand’s CRM and digital leader.
Teresa was appointed CMO of World Vision in May 2017.
She immediately set about her agenda of digital transformation and a move away from World Vision’s traditional channels of television and direct mail.
World Vision sponsorship revenue during her tenure:
FY16 – $172.3M (Pre-Teresa)
FY17 – $156.8M
FY18 – $137.5M
[Edited under MUmbrella’s community moderation guidelines].
As a World Vision alumni, I had the pleasure of working with Teresa Sperti. She had a lot of experience and passion and was the type of person that wanted to take charge in making a difference, but [edited under Mumbrella community guidelines]