World’s Greatest Shave dumps ‘Bon Rurgundy’ and introduces superhero ‘Shaverhands’

The World’s Greatest Shave, a fundraising campaign for the Leukaemia Foundation, is set to return this year with a blockbuster-themed movie trailer ‘Shaverhands’.

The campaign, which was created by Abnorml, doesn’t include iconic ‘Chinville News Network’ anchor Bon Rurgundy and is instead centred around a woman who was born with shavers instead of hands.


This year, The World’s Greatest Shave has created an ad which is brought to viewers screens by ‘Chiniversal’ and features the super hero Shaverhands who aims to save the world from blood cancer.

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Subscribe

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.