WPP and OMG secure Amazon media account

Omnicom Media Group (OMG) and WPP have been named as the new agencies taking over Amazon’s media account.

Initially reported by Adweek, Mumbrella understands that both agencies will handle the account in different regions – Europe, Middle East, and Africa (EMEA), and Asia Pacific (APAC) for WPP; OMG will look after the Americas.

The move will see IPG Mediabrands continue working as the digital retailer’s international media partner for some of its brands, such as Amazon Ads and Amazon Web Services.