WPP and Snap Inc launch augmented reality partnership

October 1, 2021 9:30

WPP and Snap Inc, the company behind Snapchat, entered into a global partnership to establish The AR Lab to assist brands build and deliver immersive experiences for consumers using Augmented Reality (AR).

With a particular focus on e-commerce, the partnership combines Snap’s AR technology with WPP’s integrated capabilities across creative, media, commerce and technology, allowing WPP clients to better connect with its customers on the Snapchat platform and drive business results through AR.

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Emma Shepherd

Emma Shepherd was the acting deputy editor at Mumbrella who has over seven years of print and digital experience in the industry and has previously worked as a reporter for media outlets Bauer Media (now Are Media), Yahoo Australia, and a content strategist and writer for various independent marketing agencies.

Topics