Australia’s VR and AR marketing revolution has already arrived

A novated lease, in its most basic sense, is a way to utilise pre-tax income to fund car loan repayments. The perk being, of course, to reduce overall taxable income each year, leaving users with more money to spend. “The problem is that it’s quite a complex issue to understand,” says Rapid Films’ Dan White, diplomatically. Or, as he later puts it more bluntly: “It can also be a boring thing to explain to someone because it’s not something you can just tell a person who doesn’t know what it is.”

Rapid Films, though, isn’t a creative agency. It’s a pioneering film production studio, based in Sydney, that uses virtual and augmented reality to do the kind of things that marketers would have, not long ago, considered science fiction. And so, presented with a dry topic, the business used technology to bring the story to life. “Our goal was to simplify it,” he adds. “We wanted to make the experience of learning about it enjoyable because that makes retention so much greater.”