WPP boss off the couch, and telling TBWA where to go
To London, and Advertising Week Europe, where practicing psychotherapist (and adland headhunter) Kathleen Saxton was the intriguing choice to quiz WPP boss Mark Read on stage.
Sadly, the control freaks in the WPP PR team didn’t like the psychiatrist’s coach connotations, Advertising Week boss Matt Scheckner told the audience.
He revealed: “In 28 global editions of Advertising Week, this will be our first live therapy session. We had a couch, and one of Mark’s people saw it and went quickly ‘Get rid of the couch, get rid of the couch’.”
No couch required: Saxton and Read
