News

WPP locks in minority stake in Gimlet Media podcast network

September 7, 2017 4:32

Global advertising company, WPP has purchased a minority stake in US company Gimlet Media as broadcasters, advertisers and publishers increase their investments in podcasting networks.

The podcasting company’s advertising and branded-content clients include Alphabet, Ford Motor Company, PepsiCo, Match Group and eBay, with verticals including StartUp, Reply All Mogul, Homecoming, Uncivil, Science Vs and Crimetown.

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Zoe Samios worked at Mumbrella between 2016 and 2019, finishing up as senior media reporter in March 2019.

Topics
Earbuds Gimlet Media Nearly podcast podcasting PodcastOne Southern Cross Austereo WPP
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