WPP Media promotes Elliott Eldridge and Laura Fell to senior leadership
Mindshare's Laura Fell and Elliott Eldridge
WPP Media has promoted Elliott Eldridge to chief strategy officer of Mindshare, alongside Laura Fell, who has been promoted to chief planning officer across Mindshare’s client portfolio, including Unilever, NAB, MG, Foxtel Group, the Australian Labor Party and IKEA.
The announcement:
These appointments reinforce WPP Media’s continued investment in future-focused strategy, planning excellence and the delivery of integrated, high-performance solutions for clients.
In their new roles, Eldridge and Fell will lead the advancement of strategy and planning across Mindshare’s key client portfolio, ensuring brands benefit from rigorous strategic discipline, contemporary thinking and cohesive national leadership.
Fell and Eldridge have played a leading role in Mindshare’s recent momentum and new business success, including wins for MG, uBank and Unilever, as well as the creation of the bespoke WPP Media model for Suncorp (OpenEra).
Together, they have shaped some of Mindshare’s most celebrated recent work — from Dove’s award-winning “Menopause Unpause” platform and Rexona’s data-driven innovation to OMO’s “Laundry Goals” and high-impact campaigns for Foxtel Group (DAZN), MG and NAB — driving strategic clarity, cultural relevance and commercial results across multiple major brands.
As Chief Strategy Officer, Eldridge will help steer the national strategy agenda, shaping the approach to audience intelligence, communications strategy and effectiveness. He will partner closely with national leadership and strategy teams to embed strategic excellence that delivers meaningful commercial outcomes.
Laura’s promotion continues her leadership of the planning discipline, elevating the craft across every market. Recognised as one of Australia’s leading planning thinkers, she blends precision, innovation and audience empathy to design plans that fuel brand and business growth.
Mindshare’s Maria Grivas said: “Elliott and Laura are two of the most exceptional leaders and strategic minds in our industry. They elevate the work, they elevate our people and they elevate the outcomes we deliver for clients. Their partnership is powerful, and these promotions recognise the sustained impact they continue to make across our business.”
Both appointments are effective immediately.
Related Content
