‘This will affect all markets’: WPP to merge Hill & Knowlton and BCW Global

January 26, 2024 11:27

Just months after announcing a global merge of its creative agencies, WPP has revealed plans to do the same to its two largest PR agencies, Hill & Knowlton and BCW, to form Burson.

In October, the holding company announced plans to consolidate Wunderman Thompson and VMLY&R to bring the VML name back to market, and in December, it revealed VML’s new APAC leadership team, which took effect on 1 January.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.