WPP wins consolidated L’Oreal Groupe influencer account

April 14, 2025 11:46

L’Oreal Groupe has consolidated its Australian and New Zealand influencer activity for all its 32 brands under a single agency — WPP’s new Beauty Tech Labs.

The bespoke agency has been created to bring together “the best talent, technology, and expertise” from across the WPP network, including Wavemaker, GroupM, and Ogilvy PR.

Mumbrella understands the account is worth over $30 million.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.