WPP wins BP, creates Team Energy to service its advertising, media and PR accounts
WPP has retained the global advertising, media and PR account for multinational oil and gas company BP, after a review kicked off last year.
To service the account, WPP has created a bespoke offering called Team Energy which combines talent from across WPP agencies including Mindshare, Grey, Landor, VML, SocialLabs, Essence and Ogilvy.
Guys you need to correct your article.
They didn’t “win it”, they retained it. They’ve had it for a long time.
Hi ‘Get it right’,
We say very clearly within the first three words ‘retained’, which has been there since the article was published. We also have quotes mentioning the 20-year relationship.
There was a competitive review process undertaken, and WPP (once again) emerged as the preferred global partner, which I’m sure they would view as a ‘win’. At no stage though do we say this is a new account for WPP.
Thanks,
Vivienne – Mumbrella
@Vivienne
The parlance is retain in a pitch situation, otherwise the term “retain” would never be used. The headline using “win” is indeed wrong. It does need correction.
Whenever there is a “winner” there is at least one “loser”.
So if this was a “win” for WPP, to balance the ledger you have to rack up a “loss” to the other agencies that pitched as well. Then you would have the absurd situation of having more losers than winners, especially if you tallied the billings.
A win is when an account changes agencies (balanced by a loss for the incumbent), and as others have pointed out, if the account doesn’t change hands after the competitive review then the account is a “retain”.