WPP AUNZ’s Jens Monsees on the local implications of the AKQA & Grey merger

WPP has merged AKQA and Grey to form a new network model, AKQA Group, which has been devised to meet ‘heightened demand for digital transformation and technology-driven capabilities’.

In Australia, this will result in White Grey, the WPP AUNZ offering from Grey Group, merging with AKQA. WPP AUNZ CEO, Jens Monsees told Mumbrella the merger was “fantastic opportunity for our clients and also for our teams” and aligns with his strategy for the holding group to offer “creativity empowered by tech”.

“It’s a great opportunity because at the beginning of the year I laid out our strategy for WPP AUNZ, obviously in alignment with the global strategy, and we said two things: we said we want to offer creativity empowered by tech,” Monsees said.

“And therefore, bringing a very creative, vibrant, and also digital savvy brand like White Grey together with a very strong digital implementer and an experienced brand like AKQA, I think makes it easier for our clients to tap into the creative, and the digital, and the experience space.