WPP’s Motion Entertainment works with AFL in first local production

WPP Media’s content and production division Motion Entertainment, led by Lisa Squillace, has unveiled its first local production, in partnership with Foxtel and the AFL.

“Footy Shorts” is a weekly show designed to “engage the next generation” of footy fans. Targeted at Aussies 5-15, it hopes to bridge the gap between broadcast and creator culture.

Episodes feature appearances from current players such as Patrick Dangerfield, Jeremy Cameron, and Nick and Josh Daicos, as well as footy legends Eddie Betts and Brad Johnson. Content creators include Marmalade, Baseline Footy, Caden MacDonald, Ball Magnets, Cooper Hamilton, and Jarra Davis.