WPP’s research reveals how brands can use visual cues more effectively

If you look closely at a smartphone screen, the icons are rarely seen in the real world.

An SLR camera represents digital photography, and time is an analogue clock. An envelope represents email, and the phone is a traditional handset.

Visual language has an unrivalled ability to delight and entertain. It’s one of the easiest and effective ways a brand can win over consumers.