WSFM announces new station name
After 40 years, and fresh off taking the crown as Sydney’s top radio station, WSFM is rebranding.
WSFM will rebrand to GOLD101.7 from next month, bringing “a fresh, unified identity to the GOLD Network”, according to ARN.
This rebrand marks “a strategic shift to connect with a younger 25-54 audience while still appealing to the station’s loyal fan base.”
Farewell to a 45 year old Sydney brand – the uniquely Sydney 2WS and WSFM.
Welcome to Gold FM. That’s right – Gold. A word that has been overused to describe retro radio stations in English speaking cities for over 70 years. I suspect that radio ran out of new ideas around 1992.
When arn approached me at MMM back in ‘03 to come over to WS, I was told it it was going to be a transition period, and the station was going to be either classic hits, or Gold. The latter made sense to me. 22 years later now it’s happening. I couldn’t be more happier. There’s phantom cume out there, and this move is going to tap into it. Breakthrough 2025!!
Why on earth don’t they roll out Gold on DAB in Brisbane?
It’s not the first time it has rebranded – it was 2WS for many years before switching to FM
Oh well. It’ll give the mkting dept something to fret about.