WTF is the ‘Metaverse’ and what does it mean for marketing?
Charles Dangibeaud, GroupM product director, discusses some of the implications of Facebook’s announcement last week that it is hiring 10,000 people in Europe with the sole focus of building the ‘Metaverse’, as well as an imminent rebrand to manifest this focus and signal a shift away from social media.
So, what’s the Metaverse you ask? And what does the Metaverse actually means for us in marketing?
Well, we’re yet to fully know, but what the move signals is that Facebook believes the future of digital engagement is a blended life, where we exist not only IRL but in the digital realm.
We are now entering a hybrid existence, where our lives straddle two different worlds. Before we dig into the wild speculation of what this could mean for us marketers, a bit of context setting is always useful.
