Wunderman Thompson and the NSW Rural Fire Service pay thanks to firefighters with 77-foot billboard in Times Square

A 77-foot billboard in New York City’s Times Square has appeared thanks to Wunderman Thompson Australia and the NSW Rural Fire Service, sending a message of thanks to the Australian and US firefighters who have been working to defend the country during the bushfire crisis.

The billboard, donated by Silvercast, broadcasts to-scale images of a fire front with the message ‘Imagine fighting a bushfire higher than this billboard’.

The note of thanks then appears: “Thank you to the brave Australian and US firefighters defending Australia. And to the world for all your support.”