A very fishy marketing ploy
Former Big Brother contestant and some-time radio personality Michael Beveridge took to Twitter to register his amazement at the fact he was sent a free can of ‘Finnish Tuna’ saying: “I never get sent promotional products ever, but I just got sent a can of Finnish tuna and I’m really confused”.
Unfortunately for Michael, he still hasn’t received anything worthwhile, because like thousands of canned fish fanatics who were handed a free sample of the brand – the tin contained just a piece of paper showing a picture of the ocean with the words “imagine a world without fish”.
It’s fair to say he was somewhat disappointed:
The whole thing was in fact a huge marketing stunt by the John West brand to spruik the fact that 95% of its tuna is now sustainably sourced, to help stop tuna stocks dying out.
Finnish tuna – geddit?
There’s also a lengthy explanatory TVC/case study video starring surfing legend Layne Beachley, which has gone up on John West’s Facebook page:
Can you imagine a world without fish? Watch as champion surfer Layne Beachley launches a new tuna brand.
Posted by John West Australia on Tuesday, 2 February 2016
Dr Mumbo also wonders how many of the people handed one of the cans went and bought a can afterwards because they suddenly felt like tuna.
Surely the weight – or lack of – of the tin would be a giveaway?
David it had water in it.
David – it was filled with water, so was about the right weight and could pass as a (albeit watery) can of tuna. The can looked authentic. I had a can already, but thought I’d give this ‘new’ brand a go – got a bit of a surprise! What was funny was showing my Finnish colleague who emphatically told me Finland doesn’t have tuna fish. Anyway, I thought it was brilliant.
Victory for Greenpeace!
http://www.greenpeace.org/aust.....est-story/
I am so stoked that I’m still getting mixed up with Tim Dormer in 2016.
I felt sorry for myself when I opened the tin(not funny-not good marketing)
however I felt more sorry for the homeless ladies and gents that were being handed the tins as a part of a “stunt” not funny…………..
Hi Michael,
Apologies – although maybe we were confusing you with another Tim…(we weren’t). Fixed up now. Hope you got some lunch in the end.
Cheers,
Alex – editor, Mumbrella
@N OMG that wasn’t really happening, was it?
Seems like a lot of effort just to get across a simple message.
No doubt people disappointed with this ‘stunt’ would have thrown it straight into the bin thus contributing to landfill.
Shouldn’t they be farming 100% from sustainable sources?