X Factor and The Event take Seven to Monday win

Tim Burrowes

September 28, 2010 11:11

Seven’s The X Factor moved back above 1m on Monday while the first episode of its sci-fi mystery thriller The Event managed a similar number.

While The X Factor’s 1.126m was an improvement on last week’s 978,000, it was without last week’s tough competition of The Brownlow Medal on Ten.

The previous Monday to that, The X Factor delivered 1.234m.

Meanwhile, The Event, fast tracked from ther US, launched into the same slot that Seven gave the now cancelled US sci-fi mystery Flash Forward at exactly the same point last year. Last night saw The Event deliver 1.083m, compared to Flash Forward’s 1.8m last year. However, Flash Forward, since cancelled in the US, had been promoted harder.

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.