Lion, BMF poke fun at corporate go-getters as year-long XXXX campaign hits TV screens

XXXX Gold will poke fun at the fast-paced, technology-driven world in which we live during a 12-month campaign which kicked off last night following a week-long teaser campaign on social media.

The first of a series of TV ads aired last night with the Lion brand again returning to XXXX Island on the southern Great Barrier Reef. The 30-second execution shows four business yuppies grounding their yacht and becoming stranded on the island with no mobile phone reception.

https://www.youtube.com/watch?v=E_eSJ49rKqw

The campaign continues to position the brand as part of the “good life”, where a fishing rod or BBQ tongs are more important that a mobile phone.