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XXXX GOLD reinvents Christmas with a cricket theme

December 14, 2017 10:25

Beer brand XXXX GOLD has claims Christmas for cricket fans ahead of the summer break in its latest ad.

Host/Havas has created a 45 second television commercial which shows men turning a Christmas tree into a cricket bat, transforming ginger bread men into cricket men and decorating the house with green and gold tinsel rather than red and green.


The ad titled ‘Tis the Season’ is backed to Andy Williams’ ‘It’s the Most Wonderful Time of the Year’.

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Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.

Topics
Christmas Host/Havas XXXX Gold
3 COMMENTS
john Maloney 6 Jan 18

The cicadas singing outside in the trees, The cricket test on TV and XXXX Gold commercial singing ‘ It’s the Most Wonderful Time of the Year ‘ in between the overs.

What could be better. Great TV commercial. Congratulations.

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Joe Hubbard 14 Jan 18

When will this advert stop? The happiest time of the year was last year. Please please stop.

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Jan L 3 Feb 18

Please make it stop!

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