Yahoo!7 appoints Anita Perri to new strategy role

Perri: Yahoo7 digital business role

Yahoo7 has appointed the managing director of digital consultancy The Ad Lab Anita Perri to the role of director of strategy and business operations.

The company said Perri will be responsible for driving Yahoo7’s business strategy, with a particular focus on advertising initiatives. In the newly created role, she will be charged with evolving Yahoo7 content and advertising solutions to keep pace with the latest technology and media consumption trends.

Her appointment comes after the arrival of new CEO Ed Harrison earlier this year. Both Harrison and Perri have previously worked at Fairfax Media.