Yahoo!7’s YSM search business closes shop in Australia

September 5, 2013 3:20

Yahoo!7 has closed its Yahoo Search Marketing business in a move which sees a number of staff redundancies as the company movies its search inventory to the Google Ad platform in Australia.

The move by the Australian joint venture between Seven West Media and the US-based Yahoo, is a significant shift in the Australian search market, with advertisers no longer able to advertise on Yahoo’s search engine directly and instead obliged to go directly to Google.

A spokeswoman for Yahoo!7 said the company chose to go with Google after Mi9 launched Bing Ads in Australia without migrating advertisers from the YSM Panama platform, which Yahoo!7 uses. Globally Bing and Yahoo! have an advertising alliance in search however, in Australia it appears the two side have been unable to come to terms.

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Nic Christensen

Nic Christensen worked for Mumbrella from 2013 to 2016, in roles including deputy editor and media & technology editor. He is former media writer for The Australian and has also worked as a reporter for The Daily Telegraph and senior producer for Radio 2GB.

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3 COMMENTS

Frank 5 Sep 13

Finally I don’t have to use the Panama interface. That thing was about 4 years past its use by date.

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Ann 5 Sep 13

Yahoo use to have a good name for searches 20 years ago, but were swamped by Google algorithms and success. They never caught up

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JuneH 20 Sep 13

I cant believe that Yahoo7 has turned off their advertising portal. yes it was outdated but I was getting quality traffic which converted. It will be sad to see it turned over the G.

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