Yahoo7 launches new, video based 360-degree mobile ad format

Yahoo7 have revealed a market-first 360 degree mobile ad format will be available from today.

The announcement:

Yahoo7 has today launched a new 360-degree mobile ad format. In an Australian first, the new mobile advertising offering combines 360-degree video, accelerometer mobile technology* and virtual reality to create a truly immersive experience for advertisers and audiences.

Yahoo7’s newest ad execution leverages the latest mobile technologies to put the user at the heart of a branded experience. Using Web GL technology and Celtra’s inline video player, the new format gives brands the ability to bring consumers into a controlled virtual reality experience, without the hassle of additional software or third-party applications. The new 360-degree format looks at engagement from a new perspective, combining both high-end graphics and video content to immerse users in a rich-media environment. On initiation, users can move their phone around to ‘explore’ a virtual environment that moves and changes around them.