Yahoo!7 launches new advertising format for tablet

Yahoo!7 has announced the launch of the Tablet Video Immersion format and Toyota as a launch partner. The new format uses text and image overlay to create more interactive content.

The announcement: 

Yahoo!7 today announced a market first with the launch of the new Tablet Video Immersion advertising format securing Toyota as launch partner.

The innovative new advertising offering leverages video content and the interactive nature of tablet devices, to create an immersive experience for users. The new format presents advertisers with an opportunity to increase consumer engagement with video content, using dynamic text and image overlays to draw attention to key elements within the video.

Andrea Rule, Head of Sales NSW and QLD, Yahoo!7 said: “We are developing unique advertising solutions that play to the strengths of different devices. This will enable advertisers to engage Yahoo!7’s rapidly growing mobile audience of six million Australians in a meaningful way. Tablets are ideal for viewing video content, so the new Tablet Video Immersion format will provide ad content alongside and within the video, leveraging both to create a truly immersive experience for our audience”.

Peter Hampson, Corporate Manager – Brand Management and Communications, Toyota said: “Toyota is pleased to be a part of an industry first such as this, as it delivers on our promise to enhance creativity and deliver quality. The Yahoo!7 Tablet Video Immersion ad format is a visually stunning and engaging way to show content to promote our all-new Toyota Corolla Sedan and we are confident the video series will deliver a strong message to consumers.”

Tablet Video Immersion builds on video content to provide advertisers with a more engaging way to communicate with consumers. Once initiated from the in-line position, video content plays in full width of the browser. Within the video, hotspots can be tapped to enable rich overlay panels, revealing more information and interactive media elements. The main video pauses in the background with users able to tap to return back to the main video. The Toyota launch campaign was developed in conjunction with media agency, TMS. This represents another innovative media execution that has been developed for Toyota as a key client since 1997.

The new Tablet Immersive Video ad format is available now and is compatible with all versions of iPad, including iPad mini.

Source: Red Agency press release