Yahoo!7 launches rich media mobile advertising

From today, Australian advertisers will be able to buy rich media ads on Yahoo!7’s mobile advertising platform. Video, galleries, maps and interactive forms can now be incorporated into Yahoo!7 mobile ad campaigns.

The announcement:

Sydney, Australia, 3 May 2011 – Yahoo!7 today announced the availability of rich ads for mobile for Australian advertisers. The new offering, which has been trialed by Yahoo! in the UK and US, enables advertisers to incorporate videos, galleries, maps and interactive forms into their mobile advertising campaigns.

Damon Scarr, Commercial Director at Yahoo!7, said: “We offer a comprehensive set of mobile ad products designed to empower our advertisers to tap into the rapidly expanding, audience of mobile consumers. Yahoo!7 now has over two million users each month accessing our content through mobile devices and the new rich media format encourages consumer interactivity which will achieve higher click-through rates for our advertisers and increased engagement levels.”