Yahoo7 pushes itself as ‘relevant destination online’ in campaign from The Monkeys
Yahoo7 is seeking to “re-establish” itself as a “relevant destination online” in the eyes of consumers with a new marketing push playing on a user’s journey across the network.
The campaign, created by The Monkeys, sees a man riding a horse asking “how did I get here?”, using characters to represent the sites he has visited across the Yahoo7 network, ending with the tagline ‘Yahoo7, the best channel on the net’.
https://youtu.be/nSzmQ-ksnlo
Speaking to Mumbrella, Yahoo7 head of consumer marketing and PR ANZ Kate McBean said: “The objective was to re-establish Yahoo7 in the minds of consumers as a relevant destination online, whatever their passions and interests are.
I thought Yahoo was where you went if hadn’t bothered to change to Gmail yet?
A channel on the internet?
That’s brilliant, thanks guys.
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Yahoo needs more than a pretty ad. I would have thought their time would have been better spent on things like working out precisely who their audience is, and coming up with a user-friendly web design. In the meantime they are being left behind by everyone else
Yes you did Terry… Yes you did. Hilarious!
This can’t be real.
Yahoo and Ninemsn seem to be locked in single combat to determine who can offer the most cluttered and ugly homepage experience.