Yahoo appoints lead for its new-look advertising division following cuts

Kalila Welch

March 10, 2023 9:11

Weeks after the exit of APAC boss Paul Sigaloff, Yahoo has elevated John McNerney into the role of managing director for Yahoo Advertising, as the the business narrows its focus on its demand side platform.

A statement shared to Mumbrella at the time of Sigaloff’s departure confirmed that Yahoo Advertising would replace Yahoo’s broader ad tech offering, in Yahoo for Business, axing majority of the tech business’ local commercial team as part of the transformation.

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Kalila Welch

Kalila Welch joined the Mumbrella editorial team in November 2021. She took a brief career break in mid 2023 to complete her Masters of Journalism before returning to Mumbrella for a year.

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