Yahoo aims for TV ad dollars with Marissa Mayer announcing slate of new shows

April 28, 2015 8:43

Mayer speaking at last night’s Yahoo Newfronts event

Yahoo has announced a major expansion of its video streaming offering with the digital publisher confirming it will commission 18 new online series, with many of the shows to be focused on a Gen Y audience.

Last night Yahoo CEO Marissa Mayer wheeled out celebrities including the music empresario Simon Cowell, supermodel Naomi Campbell, actress Michelle Rodriguez and journalist Katie Couric, as the online publisher sought to win over US media buyers with a new digital video line up aimed squarely at taking revenue from the traditional US television networks.

The company will be making new investments across its traditional video division, live music division and its digital magazines, and while its 50 per cent owned Australian subsidiary Yahoo7 has recently enhanced its digital magazines offering it is unclear if any of the new video series will be available in Australia.

Nic Christensen

Nic Christensen worked for Mumbrella from 2013 to 2016, in roles including deputy editor and media & technology editor. He is former media writer for The Australian and has also worked as a reporter for The Daily Telegraph and senior producer for Radio 2GB.

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