Yarra Trams wins Postcard of the Year
Melbourne’s Yarra Trams has won Postcard of the Year with an execution featuring a rhino on a skateboard.
The campaign to warn Melburnians of the dangers of walking in front of a tram was designed by Mikey Tucker, written by Julian Penwright and creative directed by John Hillier. The agency was Helsinki.
Jury member David Bell, ECD at MercerBell, commented: “Pedestrian accidents must be quite a problem in Melbourne, so to highlight the danger the agency have come up with a very graphic and powerful analogy to make their point. A tram weighs as much as 30 rhinos, so be aware around trams.”
ALL Brilliant. Well done.
I like the rhino one.
I saw the Rhino art (and other tram-related efforts) on a visit to Melbourne earlier this year, a very brilliant and catchy piece of work!
The rhino one was great – however, the copy on the posters on the inside of the trams wasn’t brilliant. Consistency in execution, please!
Duncan is a copy of Alan the meerkat…