Yarra Trams wins Postcard of the Year

Melbourne’s Yarra Trams has won Postcard of the Year with an execution featuring a rhino on a skateboard.

The campaign to warn Melburnians of the dangers of walking in front of a tram was designed by Mikey Tucker, written by Julian Penwright and creative directed by John Hillier. The agency was Helsinki.

Jury member David Bell, ECD at MercerBell, commented: “Pedestrian accidents must be quite a problem in Melbourne, so to highlight the danger the agency have come up with a very graphic and powerful analogy to make their point. A tram weighs as much as 30 rhinos, so be aware around trams.”