2013 – The year’s greatest gaffes
1. Joy for ARN
When you’re working on a super-secret campaign, it’s important all your staff know they’re not to talk about it in public. And to draw the blinds when you put all the artwork for it on the wall, next to a window, in view of the street. Unfortunately for Sydney agency Joy the super-secret rebrand they were doing for ARN turning Mix106 to Kiis, and launching yet-to-be unveiled stars Kyle and Jackie O, was left on public display, with one passer-by so amused at the lack of confidentiality they felt the need to snap it. Lessons learned I’m sure.
2. Eddie McGuire
It was a great marketing stunt turned political nightmare for one legendary pundit, as TripleM’s breakfast host Eddie McGuire suffered a massive bout of speaking before engaging brain. His, incomprehensible comments about Sydney Swans player Adam Goodes being a perfect ambassador for King Kong The Musical would be crass at the best of times. But coming days after Goodes had been called an “ape” by a teenage Collingwood fan made the whole affair all the more embarrassing.
