Yellow Pages solves wedding dilemma in latest ad

Yellow Pages has launched the second instalment of the ‘Your World’ campaign, promoting its website’s Compare function as the solution to wedding woes.

The ‘Your World – Yellow Pages Compare’ commercial, created by Badjar Ogilvy Melbourne, features a couple planning their wedding and dealing with the unwanted meddling of the mother-in-law while also having to accommodate their grandmother’s new partner, leading the couple to consult Yellow Pages to organise their dream wedding and create their ‘own world’ free from interfering family.

https://www.youtube.com/watch?v=quNQRlRA_lk

The TVC, radio and cinema campaign aims to “establish Yellow Pages as a leader in the local online search space, by highlighting the ability to compare multiple businesses at once,” Ogilvy said in a statement to Mumbrella.