Yellowglen releases iPhone app to help Melbourne Cup fans meet up
An iPhone app which uses GPS and Google maps to allow Facebook friends to meet up with each other has been created for visitors to this year’s Melbourne Cup on behalf of wine brand Yellowglen.
The WHERERU? application has been created by Sydney digital production company The Project Factory, with the support of Mediacom.
It allows iPhone users to invite friends through their Facebook friend list, zoom in and out to locate them and plan meeting point at the Yellowglen bars on the Flemington racetrack. It also supports Facebook status updates and messaging.
The app includes specially-created maps of the racetrack including bars, toilets, and help point.
Nice work. This ticks several boxes for a mobile application:
* useful
* simple
* networked
Just wondering how it is being promoted to its intended audience, given that the Cup is tomorrow?
I was sooooo excited when i saw this app advertised in marie claire a while back so i waited patiently to download it – which i did as soon as it was avialable and then spent the next 4 weeks trying to work out how to get my friends onto it. There isn’t any info on how to do this
It runs through facebook but you can’t invite anyone? There isn’t anywhere to add friends on this application
And the bigger problem than that is that you can’t get reception out at flemington for most of the day so when one of my friends messaged me i didn’t get it until i was on the train home – great idea and i still have hope for this app in another venue.. just not flemington!
what a great idea!
Perhaps they should have looked to provide free wifi across flemington to get around the reception issues.
Maxximiser have also released an app for the Cup that mainly focuses on punting and racing news.
free wifi to 100,000 people… exxy
sounds cool but complex. can’t wait to see user numbers and results.
(Developer comment):The app sounds complex but is really simple to use. Clare, I note your trouble with adding friends and this is the most common complaint. What we did when we implemented Facebook Connect as the ‘friends list’ – was that we removed the idea of *adding* friends, and used the concept of *having* friends. Basically. if you have a friend on Facebook and they have the Yellowglen Where RU? app, then you automatically appear in each other’s friends lists.
In the next upgrade (due out from Apple any time soon), there is the option to invite your friends on Facebook as well as send messages to people who don’t have the application.
We are pretty proud of this app. It is new, neat and useful!
@Jennifer Wilson – that is great to hear! As i said from the outset i think the app is great especailly for large events where meeting up is hard work at the best of time!
Will be very useful for the upcoming festival season!
Google Maps Lattitude plugin allows anyone to do this on any GPS/Data Enabled phone.
Check it…