‘You don’t know where that’s been’: Pine O Cleen banks on the gross-out factor
Pine O Cleen’s latest campaign via Host/Havas reveals the unsanitary history behind some items which find their way into consumers’ houses.
The ads are the first new campaign for the cleaning goods brand for several years, and will be broadcast across TV.
In the firing line are coasters brought home from the pub, as well as a cricket ball found by children.
I bet that the coaster ad was an original experience someone in the agency had! It is too close to the bone – think about it. Gross.
Your latest ads are just disgusting. I’ve always used pinoclean but your ads have really turned me off aaagggghhhh
If Pine o Clean is trying to target the housewife, you should have thought twice before coming up with these repulsive ads. Not funny or CLEVER at all. Get rid of the agency you used..
Won’t ever buy pine’ocleen again. Your ads are gross (I know this was meant) but they only discourage me from buying your product. The ads make me feel sick and always seem to be played at tea time, yuck puts me off eating. Please take them off. I don’t know who thought grossing people out was a good idea but I’d fire them, they were wrong! Hate these ads and want them off my TV . Thank you.
Your ad with the drink coaster from the hotel, is gross. I change channels when it comes on the TV.
Your advertising agency needs to change direction to make us want to watch the ad, not turn away from it.
The ad with the coaster is absolutely disgusting. I will never buy Pine O Cleese’s ever again.
Please remove this ad, it’s unnecessary & disgusting.
I think the latest Pinoclean ads are disgusting and I believe are totally unsuitable and not necessary for TV viewing. Yes, your marketing efforts have made me notice the advertisement and that is your aim. However, as a result of this advertising campaign I will never buy another Pinoclean product again
Kirsty Mortlock .
I love ads. I enjoy the creative talent that goes into them. This campaign has made me turn off the channel and for the first time ever write something like this. If you are relying on the gross out shock factor, we’ll done! I am grossed out and will never buy pineoclean again.
Your latest ad is repulsive – I can’t look at my pine o clean products because it makes me think of the ad & Yukkkk ! So I’ve stopped using them .
The pine o cleen ads are so disgusting I wont buy products again. And really sick of them airing during dinner etc. You really missed the mark.
Never, ever, will I buy Pine o clean products again.. I’ve used them for 40 years, but NO MORE! absolutely disgusting, it makes me sick and want to vomit when they come on… who on earth thought of these despicable ads? YUK!
If u think your disgusting ad is going to make me buy ur product ur mistaken.
Your ads have gone from bad to worse this year…disgusting!!!!!!!!!! Every time one of these awful ads come on my TV I rush to CHANGE THE CHANNEL!!!! Is that you want?????
Our whole world is going from bad to worse and becomes more disgusting everyday. Why do you want do the same? You need a new advertising campaign.
I used to buy your products but NOT ANYMORE!