Coverage for tomatoes, stones and lamp posts: GIO focuses on the details of policies in platinum insurance campaign

Suncorp Group’s insurance brand GIO has followed on from last year’s brand platform ‘You know with GIO’, with its latest campaign for motor vehicle, home and contents insurance.

The new ads focus on an everyday item – such as a spoiled tomato in a fridge – and then reveal how GIO customers could benefit from having it covered. 

The concept behind the campaign is that the details of an insurance policy matter, relating back to the brand’s platform that consumers know exactly what they are covered for with GIO.