Youfoodz shares the cure to post-holiday work struggles
The acornym of "Post-Holiday Acute Aggravated Rebound Condition" — PHAARC — is pronounced exactly as you think it sounds.
Meal delivery service Youfoodz has a fresh campaign aimed at helping Australian professionals ease back into the workplace with the brand’s ready-made meals.
Developed by Saatchi and Saatchi Australia, with help from Clockwork, the campaign sits under Youfoodz’s “Real food for the real world” brand platform that launched in mid-2025.
The brand’s current campaign satirises the reality that returning to work after the holidays is a struggle. The work diagnoses the source of the trouble — “Post-Holiday Acute Aggravated Rebound Condition” (PHAARC).
