Your employer brand story is being told – are you the one telling it?
The talent wars and ‘great resignation’ are forcing employers to rethink how to best communicate their proposition, writes The Brand Agency head of strategy Matt Popkes.
It’s the era of opportunity for the job seekers. As remote working has become not only globally pervasive but the indefinite norm in many parts of the world, where you live is far less consequential to where you work and who you work for. As such, opportunities for skilled candidates are plentiful, allowing job seekers to be more selective about what to pursue and what team they ultimately join. Time zones notwithstanding, if your profession and skill sets are in demand, you can likely join a team in nearly any city, state or even country of your choosing – without leaving the house.
Beyond simply more job options to choose from, job seekers also have more easily accessible information than ever before on prospective employers, with the ability to look behind the curtain and get first-hand perspectives on what it’s really like to work for a specific company.
The criteria that job seekers use to assess, compare and decide on job opportunities is also evolving. As we debate the actuality and implications of global employment trends like ‘The Great Resignation’, what’s undeniable is that the workforce is more in tune with and cognisant of the impact their experience at work has on their overall quality of life.
