Youth publisher launches mobile-first title Junkee.com

March 11, 2013 11:01

Online youth publisher Sound Alliance has today launched a ‘mobile first’ pop culture website Junkee.com.

The website has been developed to optimise mobile, ahead of tablet and desktop versions.

“We’ve flipped the traditional approach to web publishing on its head so we can attract the audience where we know they are – on mobile,” said Neil Ackland, Sound Alliance CEO.

Sound Alliance expects 50 per cent of its audience, aged 18-29 years-old, will access the title on smartphones in the initial launch stage. Junkee.com joins Sound Alliance’s other youth-focused titles inthemix, SameSame, FasterLouder last.fm, mess+noise, Pitchfork, The Hype Machine and NME which have a combined monthly UB audience of more than one million.

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Nic Christensen

Nic Christensen worked for Mumbrella from 2013 to 2016, in roles including deputy editor and media & technology editor. He is former media writer for The Australian and has also worked as a reporter for The Daily Telegraph and senior producer for Radio 2GB.

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