‘You’ve either got it or you don’t’: Binge launches quirky brand platform via Thinkerbell

If you’re not keeping up with the latest shows on Binge, then you don’t really have a lot to say, according to a new lighthearted platform by Thinkerbell.

The clever creative leverages the cultural cache and easy conversational starting points that being up-to-date with television affords you, showing instead the awkward pauses and stilted chat of a life lived without a subscription to the streaming platform.