Zenith Australia snares Autosports Group account

Luxury car dealership Autosports Group has chosen Zenith Australia to serve as the company’s media partner, concluding a competitive pitch process.

The partnership will require Zenith to oversee the group’s buying/planning accounts and media strategy. The agency is expected to utilise both technology infrastructure and key data to bolster Autosports Group’s sales while attracting more high-quality leads.