Zenith names Kim Xavier as head of insights

Kim Xavier is Zenith’s new head of insights, effective immediately and replacing Tim Beveridge, who was in the broader role of chief strategy, data and insights officer for four and a half years before becoming general manager at SBDS Group.

Xavier will have the focused responsibility of insights, with strategy directors and digital and data directors, who did report to Beveridge, reporting directly into the GM of each Zenith office.

Xavier returned to Australia earlier this year after a three-year stint in the US, where she was senior director of shopper insights for Southeastern Grocers, the parent company of chains such as Bi-Lo, Winn-Dixie, Fresco y Más and Harveys Supermarket. Previously, Xavier has also served as head of shopper insights for Coles, and in a similar role at Cadbury.