Zenith says ad spend to grow by 5% in 2022

December 6, 2021 9:30

Australia’s estimated ad spend will grow by 5%, according to Zenith’s ad spend forecasts which also predicts global ad spend to grow by 9.1% in 2022.

Locally, Zenith’s national head of investment, Elizabeth Baker said total ad spend recovery has been rapid, with consumer confidence relatively stable.

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Emma Shepherd

Emma Shepherd was the acting deputy editor at Mumbrella who has over seven years of print and digital experience in the industry and has previously worked as a reporter for media outlets Bauer Media (now Are Media), Yahoo Australia, and a content strategist and writer for various independent marketing agencies.

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